Innovative Senior Living CEO Klaus Axen devotes his time to several business and charitable activities. Klaus Axen also directs Fundreasy.com, a website connects nonprofit groups with local businesses.
Fundreasy.com simplifies the process of raising money. Instead of spending long hours creating and publicizing fundraising events, leaders of nonprofits can create custom websites in as little as 10 minutes. Combined with social media, this method empowers charities to spread the word to their donor networks in less time than conventional media marketing.
In addition, Fundreasy.com enables businesses to pool their efforts to support local charities. Merchants and others can create discount packages that online contributors receive for a gift of $20. This allows businesses to make their brands known to consumers, leading to positive customer perceptions and aiding worthy causes.
Unlike other third-party fundraisers, Fundreasy.com helps fundraisers keep 75% of collected funds. This frees up time for nonprofits to pursue other goals that are more in line with their mission.
